Learning and Skills Council
Train For Your Future is a joint initiative between the Learning and Skills Council and Connexions, the youth support group. It's a fantastic programme helping 16-17 year olds already in employment to maximise their career prospects through work-related training.
Cherry was asked to help create a cinema advertisment to encourage participation in the scheme. Working with a group of young adults from Connexions (probably the toughest critics we've ever had to face) we storyboarded and scripted a 30-second ad which was subsequently filmed, produced and directed entirely by a talented bunch of students from South East Essex College.
A fantastic experience for all involved, even if it was shot on the coldest day of the year.
