Cherry

We mentioned the Maxus website project back in September.

Now we’re pleased to announce that – having gone head-to-head with the so-called media agency industry Top 10 – the Maxus website came out top of the pile in a recent review in MediaWeek.

We’re really happy for our client (and are giving ourselves a pat on the back too!)

Here’s the Cherry team looking particularly ghoulish before heading out to the Opal Nera Halloween Ball last week. We were special guests of our friends at Inspirit, who exclusively distribute Opal Nera in the UK. In case it’s not obvious; Graham, Mark and Adrian went as the menacing Droogs from cult classic ‘A Clockwork Orange’, Sarah took to the skies on her broom as a wicked witch and Tom, er, well we can only assume he was involved in some kind of horrific construction accident! Needless to say, the morning after we all felt like we’d been involved in some kind of horrific accident…

Cor, look! Another mention for Cherry this week, this time from Campaign Monitor, everyone’s favourite email gurus!

We use their software to create and send campaigns for many of our clients, and they’ve picked up on the redesign we recently unleashed for Lonely Planet’s weekly Seize The Days email.

It’s a design we’re really happy with, and one we feels sums up the fun, inspirational nature of the email content nicely. It’s good to see others are appreciating it too!

Finally, we’re famous.

This week we get a mention in top industry journal, New Media Age, for our work on a new online game that has just been launched by Lonely Planet. We have to admit, we had a lot of fun with this one.

Last week we were special guests of our friends at Lonely Planet in their London office’s first ‘Hack Day’. Inspired by the practise first used by Yahoo, the whole team at Lonely Planet was briefed to down their usual work schedule in order to ‘mass brainstorm’. The overall goal being to come up with improvements to their flagship range of Country and Regional Guidebooks.

Our job was to help the team develop and mock up their ideas for presentation to the rest of the company at the end of the 24hr session. With prizes at stake, the pressure was on!
The whole gamut of ideas came out, from the common-sense all the way through to the weird and wonderful. We made lots of new friends and got to eat pizza and drink beer, whilst doing design work. What could be better than that? At the end of it all, to paraphrase the immortal Pat Sharpe, ‘prizes were won and we had a whole lotta fun!’ Now we can’t wait to see the all new, improved Guidebooks.

We like to think we know a thing or two about keeping clients happy at Cherry Towers. So when Digital Arts magazine asked us to contribute to another feature recently, this time on the secrets of successful client relationships, we were more than happy to oblige. You can read what we had to say here. Hopefully people will find a few nuggets of useful advice in there.

Coincidentally, this week we met the illustrator responsible for this month’s Digital Arts’ cover – the multi-talented and very lovely Jing Zhang. Check out her colourful patterns and beautiful illustrations here.