Cherry

Last week we were special guests of our friends at Lonely Planet in their London office’s first ‘Hack Day’. Inspired by the practise first used by Yahoo, the whole team at Lonely Planet was briefed to down their usual work schedule in order to ‘mass brainstorm’. The overall goal being to come up with improvements to their flagship range of Country and Regional Guidebooks.

Our job was to help the team develop and mock up their ideas for presentation to the rest of the company at the end of the 24hr session. With prizes at stake, the pressure was on!
The whole gamut of ideas came out, from the common-sense all the way through to the weird and wonderful. We made lots of new friends and got to eat pizza and drink beer, whilst doing design work. What could be better than that? At the end of it all, to paraphrase the immortal Pat Sharpe, ‘prizes were won and we had a whole lotta fun!’ Now we can’t wait to see the all new, improved Guidebooks.