Cherry 2011 – What a year so far

February 19th, 2011

It’s been a hugely busy year so far in the Cherry studio, so we thought a long-overdue update is in order.

We hit the ground running in January with a fantastic branding project for client SThree, the international specialist recruitment company. SThree have held a series of regional AGMs worldwide, and Cherry have been responsible for creating the overall event branding, graphics, videos and invites for each event. A wonderfully enjoyable challenge. We will be updating the site with some of this work soon.

We’re delighted to have been appointed by the Association of Online Publishers to create the branding for their Digital Publishing Summit 2011. This is following our successful brand rollout for the 2010 event. Watch this space for some images of the work.

More new business, we’ve been appointed by Clarendon Serviced Apartments to be their creative agency following a successful pitch. We’re really excited to be working with them to develop the Clarendon brand through 2011.

We were pleased to hear that our Christmas worldwide email campaign for online travel company, Expedia, has been a great success. We’re looking forward to working with them more throughout 2011.

Expedia Christmas horizontal scrolling email campaign - follow the ribbon to reveal the offer

We’ve been working on a new brand rollout for Plan Projects. Plan Projects exists to aid regeneration through cultural community development, and we’re proud to have been involved with such a great initiative. The new website will be live shortly.

Cherry have worked closely with Lonely Planet Magazine on a raft of press ads and magazine inserts, promoting a new subscription offer. These are now live across the BBC Worldwide magazine range.

With a few new business prospects in the pipeline too, we’re hoping for a successful 2011 – for Cherry and our wonderful clients.

Cherry client FWBS win Best New Product award

February 19th, 2011

Cherry are proud to announce that our client FWBS have won the award for Best New Product at the Knowlist Awards 2011.
This was for their MatterSphere product – branded by Cherry.

MatterSphere employs the latest Microsoft Silverlight technology, providing legal professionals with true anywhere access to client and matter data.

It’s a truely innovative product, which Cherry are proud to have contributed to.

See the brand and read more about MatterSphere here.

English eccentricity at its best…

February 10th, 2011

This weeks sees the close of the Museum of Everything’s third exhibition curated in collaboration with Peter Blake, who in fact supplied the majority of the exhibits from what must be an overwhelming collection of strangely whimsical oddities. This feast for the eyes includes Tom Thumb’s boots, an array of photographs of performing midgets from the Victorian era and a hugely impressive collection of other such folk memorabilia! With every corner of space taken over the exhibition does feel like a very personal collection and this adds to the atmosphere as you weave through the museum’s industrial interior.

While most reviews will focus on the intriguingly macabre animal empire of Walter Potter and the miniature fairground of Arthur Windley it has to be noted that there is also a large array of immaculate examples of great British typography throughout. Whether scrawled across freak show advertising banners or lovingly letter-pressed onto theatrical posters each is a pure example of the lovely, yet occasionally grotesque, British sense of humor. Sunday sees the final show before the exhibition closes and the Museum of Everything changes its guise once again. The extravaganza will go out with a bang as a one man band and other musical marvels perform in the nooks and crannies of the building making it a perfect Valentine’s weekend attraction, especially when combined with the achingly pretty surroundings of Primrose Hill.

Roll up, roll up…  and have a good old gawp at the freak show!

The Museum of Everything
Corner of Regents Park Rd and Sharples Hall St, NW1 8YL

Looking for that dream job in design?

February 8th, 2011

When we were leaving University, full of enthusiasm clutching our fresh portfolios, this was the sort of job advert we were all longing to see. The type of position that didn’t require years of experience or a folio full of cutting-edge design for huge multinational clients. Just a great agency looking for a sparky new designer, and were willing to pay fairly for the privilege too.

Unfortunately, we realised all too quickly that the industry just didn’t work like that.

So, although we can’t offer an open door to all the amazing design talent looking for that first break in the industry, what we can do is offer the benefit of our experience to help students and grads be as ready and as employable as possible.

We’re tweeting a Student Design Tip each day, which offers little nuggets of advice that we wish we were told in those heady early days in our careers.

What qualifies us to dish out tips? We’ll, apart from having all been through the process of getting design jobs, we’ve interviewed grads, seen countless CVs and folios and are actively mentoring students from the LCC. It’s given us an insight into what makes a grad employable, as well as common pitfalls along the way.

Follow CreativeCherry on twitter to get the daily tips.

Tune of the Week: Ratatat – Neckbrace

January 19th, 2011

Oh yes, here is a mighty tune to bob your head along to… dum dum dum dum dum du dum dum tudu dum dam tum dudum…  This comes recommended by our friend Kates Bones aka The Human Jukebox.

Sorry it has been a while since our last Tune of the Week, we’ll endeavour to keep the music coming on a regular basis. Feel free to send in your suggestions!

Hello 2011

January 5th, 2011

Happy New Year one and all! After an extremely busy and thoroughly exciting 2010, we’re salivating at the prospect of 2011 already. We’re kicking off the year with some fantastic new projects for some wonderful clients (check back for more information), and we will shortly be bringing you fulll details of two new Cherry offshoots – an online design shop and a specialist branding service for new startups.

As well as keeping our minds occupied, we’re working on our bodies too! Some of us have signed up for pilates at our neighbours, Frame, in an effort to shake off the Christmas excesses. They also do an 80’s dance class, which we may well end up gatecrashing if the pilates doesn’t work out. We’ll keep you posted on our progress!

Have a wonderful, prosperous 2011!

09 In Our Backyard: Mick Rock retrospective

January 5th, 2011

This lunchtime the Cherry clan are going to stretch their legs and head to the Mick Rock Retrospective at Idea Generation on Redchurch Street. His photos capture the rock-n-roll kings and queens of the 70’s and beyond, in a career that spans four decades. Legend!

“London in the late sixties and early seventies was a hotbed of creative interchange. The prevalent hippie philosophy united all manner of artists, musicians, film makers, models, designers, actors, writers, and photographers into a unique and fertile community. My timing was excellent. Curiosity and circumstance drew me into the flame of rock n’ roll.” Mick Rock

Tune of the week: I Need Your Mind by Singing Adams

December 20th, 2010

Singing Adams is the new band fronted by Steven Adams, previously of the The Broken Family Band. He is joined by Matt Ashton (Saloon), Melinda Bronstein (Absentee, Wet Paint) and Michael Wood (Michaelmas). They’ve already stormed through Green Man and End of the Road festivals and sold out their first London headline show at The Lexington. Expect warm yet sometime off-kilter melodies and wry lyrics.

We headed down to the Windmill in Brixton last night (on a Sunday in arctic conditions!) to catch their last gig before Christmas and it was well worth the trek.

Mulled wine, murder and a slight hangover

December 16th, 2010

Big thanks to all that braved the winter chill and joined in with our well attended mulled wine and murder walk. Cherry friends new and old prepared for the cold by warming up with Aaron’s home made mulled wine, before being led out into the streets of the East by the very knowledgeable Ed Glinert.

The tour brought to life the slums and treacherous conditions of the 18th and 19th Centuries, as well as the life and crimes of the notorious Kray twins just 50 years ago. We also survived a few hecklers passing by with cries of “It’s a pack of lies!”

The night came to a close in the Pride of Spitalfields, a small, authentic East End boozer, which our large group filled up and took over for the late evening hours.

Check out a few more of the pics from the night here

Mulled Wine and Murder on Design Week

December 10th, 2010

Cherry are larger than life on Design Week’s website. Our festive mulled wine and murder map has been featured on their blog with a great little write up! Check out the full article here.