Cherry

Here’s the Cherry team looking particularly ghoulish before heading out to the Opal Nera Halloween Ball last week. We were special guests of our friends at Inspirit, who exclusively distribute Opal Nera in the UK. In case it’s not obvious; Graham, Mark and Adrian went as the menacing Droogs from cult classic ‘A Clockwork Orange’, Sarah took to the skies on her broom as a wicked witch and Tom, er, well we can only assume he was involved in some kind of horrific construction accident! Needless to say, the morning after we all felt like we’d been involved in some kind of horrific accident…

The latest issue of You+360, The Innovation Issue, has just hit the streets. The magazine, produced by Cherry for 360 Training, is packed full of the latest thinking from the world of training and development.

The issue was borne out of the current economic climate, and the belief that innovative approaches in business can make all the difference. The features covers issues such as breaking down the barriers to innovation, learning from the true innovators in business, and how to take calculated risks.

If you’d like to find out more about You+360 Magazine get in touch with us at Cherry. To order a copy, get in touch with 360 Training.

Cor, look! Another mention for Cherry this week, this time from Campaign Monitor, everyone’s favourite email gurus!

We use their software to create and send campaigns for many of our clients, and they’ve picked up on the redesign we recently unleashed for Lonely Planet’s weekly Seize The Days email.

It’s a design we’re really happy with, and one we feels sums up the fun, inspirational nature of the email content nicely. It’s good to see others are appreciating it too!

Finally, we’re famous.

This week we get a mention in top industry journal, New Media Age, for our work on a new online game that has just been launched by Lonely Planet. We have to admit, we had a lot of fun with this one.

Last week we were special guests of our friends at Lonely Planet in their London office’s first ‘Hack Day’. Inspired by the practise first used by Yahoo, the whole team at Lonely Planet was briefed to down their usual work schedule in order to ‘mass brainstorm’. The overall goal being to come up with improvements to their flagship range of Country and Regional Guidebooks.

Our job was to help the team develop and mock up their ideas for presentation to the rest of the company at the end of the 24hr session. With prizes at stake, the pressure was on!
The whole gamut of ideas came out, from the common-sense all the way through to the weird and wonderful. We made lots of new friends and got to eat pizza and drink beer, whilst doing design work. What could be better than that? At the end of it all, to paraphrase the immortal Pat Sharpe, ‘prizes were won and we had a whole lotta fun!’ Now we can’t wait to see the all new, improved Guidebooks.

Here he is in a swimming pool in Costa Rica sporting what can only be described as a scraggly mess of a “Castaway-style” beard. Thankfully he’s shaved that off and is now the newest signing to the Cherry “Dream Team”. Adrian has a good few years industry experience under his belt and will be helping to keep our clients happy and smiling. He’ll also be working on our business development strategy, aka The Cherry Blueprint for Total World Domination. Hopefully you’ll get to meet him soon.

We’re pleased to announce our long-standing relationship with media planning agency BJK&E has continued now they are Maxus, and we are currently working on the design and build of their new website.

Look out for the launch in mid-October.

Sam Murphy goes live!

Sam is a fitness guru with many miles of competitions under her belt and a fitness philosophy that she keenly shares with other enthusiasts. A strong journalistic background combined with extensive sports science knowledge and personal experience means that Sam is full of sound advice to help get you fighting fit!

Check out www.sam-murphy.co.uk to find out more about her one-to-one coaching and women’s running network (WRN).

Cherry have been asked to work on the branding and website for Ecofin Research Foundation.

Following our sucessful work for Catalyst Project and European Climate Foundation, we are very proud to add another excellent ecological client to our roster.

Look out for the new launch in early June.

We like to think we know a thing or two about keeping clients happy at Cherry Towers. So when Digital Arts magazine asked us to contribute to another feature recently, this time on the secrets of successful client relationships, we were more than happy to oblige. You can read what we had to say here. Hopefully people will find a few nuggets of useful advice in there.

Coincidentally, this week we met the illustrator responsible for this month’s Digital Arts’ cover – the multi-talented and very lovely Jing Zhang. Check out her colourful patterns and beautiful illustrations here.