Cherry

New ventures require a new identity to help catapult them into the public eye. Our latest branding project came via super stylist Ali Quinn who challenged us to come up with a classy, elegant identity that is confident, yet has a feminine touch. The solution is a unique identity that reflects Ali’s personality and the high class service she provides.

We have created some lovely, swing-tag business cards, and are currently busy creating a polished website. Keep your eyes peeled for updates!

Allô Cerise.

Here I am, Magali Barsalou, a french student in graphic design. Welcomed at Creative Cherry for a 6 weeks internship.

Nota bene week per week :

1st //     Bienvenue dans le monde des types en costard/cravate et des femmes en tailleur.
L’équipe: Tom, Mark, Sarah, Graham, Al et Jack.
Plastic Bertrand passe à la radio.
J’ai compris après maintes réflexions qu’il y avait écrit “OBSESSION” sur l’affiche en face de moi.
Toujours appuyer sur les boutons pour ouvrir les portes ici.
Le Pimm’s c’est juste un dé-li-ce.
L’équipe veut une leçon de français tous les jours, et c’est plutôt marrant.
Vraiment sympa le pub entre collègues après le boulot.

2nd //    Sarah m’a proposé d’aller à “New designer exhibition”. Ce salon super intéressant, confirme de plus en plus ce que je pensais, les jeunes designers anglais sont beaucoup plus soutenus et promus qu’en France.
Free cocktails.
Semaine du New Blood Cocktail challenge, j’ai jamais vu de pareils trucs organisés pour décrocher un stage en France, c’est génial !
Free cocktails.
Sleigh Bells “Rill rill”.
Musique à fond dans le studio, une équipe déchaînée en fin de semaine.
Il fait chaud à Londres, contrairement aux idées reçues.
Yellow and black coktail: très bon, peut-être le meilleur, en tout cas la présentation était cool. J’ai hâte de voir le film du Cherry Cocktail Challenge.

A suivre.

Ccl // Working at Cherry is just amazing: great people, great atmosphere and very interesting projects. I LO-VE it !
London is such a beautiful city with a really nice ambience, I could stay here all my life.

En savoir plus sur moi ? Have a look on magbarsalou.com

What could be better than having a great intern in the studio for a few weeks? How about a great intern whose family own an award-winning winemaking business in the South of France?

We had a fantastic surprise today when these turned up in the post! Many thanks Magali Barsalou, who will be posting about her experiences at Cherry soon.

Cheers!

“It is most absurdly said, in popular language, of any man, that he is disguised in liquor; for, on the contrary, most men are disguised by sobriety.”
Thomas de Quincy, Confessions of an English Opium-Eater, 1856

Once again, Cherry are taking part in the D&AD New Blood – hosting an event at our studio.

New Blood showcases the best graduates in graphic design, visual communication, advertising, digital media, illustration, photography and other commercial creative arts.

Last year we hosted a talk called ‘Fix Up Look Sharp’, offering advice to graduates on getting their first job in the creative industry. This year we decided to mix it up a bit… so let us introduce you to:

The task:
Get ready to mix it up! Your challenge is to come to our studio and create a cocktail that captures the essence of D&AD’s New Blood event. We’re looking for a team of five students to blend and brand their own unique drinks – with judging by Cherry’s expert panel of cocktail connoisseurs.

The prize:
All five members of the winning team will be offered a week’s placement at Cherry’s studio.

The judging criteria:
- Name of the cocktail
- Quaffability
- Visual identity
- One piece of marketing collateral
(consider the format and where it will be seen)

Good luck to everybody taking part. Our taste buds await!

We’re very pleased to announce that Cherry has been appointed by NCC Events, the National Caravan Council’s exhibition company, to create the branding for two huge consumer shows: the Motorhome and Caravan Show (11-16 October 2011, NEC) and the Motorhome, Caravan and Camping Show (14-19 February 2012, ExCeL).

The NEC show is the second biggest consumer show in the UK, and the ExCel event is the first caravan and camping show to be based in London for almost 6 years.

Cherry have already created the logos for both shows, and are currently in the process of rolling the branding out across print and digital.

So the festival season is looming large on the horizon and we are already getting warmed up! This year we are heading back to Standon Calling for more music, singing, dancing and shenanigans. To get ourselves in the mood we have compiled a spotify playlist of some of the acts we intend to see. Give it a whirl and see if you want to join us.

Hopefully following this festival we’ll all come back with our teeth and belongings intact…

Ahhh, the perfect tune to accompany these long, warm summer evenings (that’s done it – watch it rain for the next month!). We’ve finally booked our tickets to Standon Calling, so here’s some melodic magic to get us in the mood.

Many years ago one man was able to see into the future. Check out this clip of Paul Otlet explaining the principles of the internet way back in 1934!

It’s been a hugely busy year so far in the Cherry studio, so we thought a long-overdue update is in order.

We hit the ground running in January with a fantastic branding project for client SThree, the international specialist recruitment company. SThree have held a series of regional AGMs worldwide, and Cherry have been responsible for creating the overall event branding, graphics, videos and invites for each event. A wonderfully enjoyable challenge. We will be updating the site with some of this work soon.

We’re delighted to have been appointed by the Association of Online Publishers to create the branding for their Digital Publishing Summit 2011. This is following our successful brand rollout for the 2010 event. Watch this space for some images of the work.

More new business, we’ve been appointed by Clarendon Serviced Apartments to be their creative agency following a successful pitch. We’re really excited to be working with them to develop the Clarendon brand through 2011.

We were pleased to hear that our Christmas worldwide email campaign for online travel company, Expedia, has been a great success. We’re looking forward to working with them more throughout 2011.

Expedia Christmas horizontal scrolling email campaign - follow the ribbon to reveal the offer

We’ve been working on a new brand rollout for Plan Projects. Plan Projects exists to aid regeneration through cultural community development, and we’re proud to have been involved with such a great initiative. The new website will be live shortly.

Cherry have worked closely with Lonely Planet Magazine on a raft of press ads and magazine inserts, promoting a new subscription offer. These are now live across the BBC Worldwide magazine range.

With a few new business prospects in the pipeline too, we’re hoping for a successful 2011 – for Cherry and our wonderful clients.

Cherry are proud to announce that our client FWBS have won the award for Best New Product at the Knowlist Awards 2011.
This was for their MatterSphere product – branded by Cherry.

MatterSphere employs the latest Microsoft Silverlight technology, providing legal professionals with true anywhere access to client and matter data.

It’s a truely innovative product, which Cherry are proud to have contributed to.

See the brand and read more about MatterSphere here.