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	<title>Creative Cherry Blog &#187; Charity</title>
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		<title>Cherry brand and website for Tesco&#8217;s &#8216;Mum of the Year&#8217;</title>
		<link>http://www.creativecherry.com/blog/design/cherry-brand-and-website-for-tescos-mum-of-the-year/</link>
		<comments>http://www.creativecherry.com/blog/design/cherry-brand-and-website-for-tescos-mum-of-the-year/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 10:00:37 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[New wins]]></category>
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		<description><![CDATA[A while back we were approached and asked if we would donate a prize to the Tesco Magazine&#8217;s &#8216;Mum of the Year&#8217; award. We looked into the award  &#8211; every year Tesco looks out for women who&#8217;ve shown incredible bravery and dedication or who have campaigned tirelessly to help others or inspired others beyond belief [...]]]></description>
			<content:encoded><![CDATA[<p>A while back we were approached and asked if we would donate a prize to the <a href="http://www.tesco.com/todayattesco/lifestyle_and_fashion/mum_of_the_year.shtml">Tesco Magazine&#8217;s &#8216;Mum of the Year&#8217; award</a>. We looked into the award  &#8211; every year Tesco looks out for women who&#8217;ve shown incredible bravery and dedication or who have campaigned tirelessly to help others or inspired others beyond belief &#8211; and decided we wanted to be involved.</p>
<p>The winner, Iris Billing, is a phenomenal woman. She founded the charity <a href="http://www.tanyascourage.org.uk">Tanya&#8217;s Courage</a> in memory of her daughter, who very sadly passed away in 2005.</p>
<div id="attachment_384" class="wp-caption alignleft" style="width: 272px"><img class="size-medium wp-image-384    " title="Tesco Magazine Mum of the Year Award Winner, Iris Billing" src="http://www.creativecherry.com/blog/wp-content/uploads/moty-award-300x203.png" alt="moty-award" width="262" height="176" /><p class="wp-caption-text">Fiona Philips, Iris Billing and Nell McAndrew at the awards ceremony</p></div>
<p>Tesco&#8217;s knew that Iris really wanted a new brand and website for the charity, which is where we got involved &#8211; providing both, free of charge, for the worthy winner. The new site has just gone live, it&#8217;s well worth a look. Keep up the great work Iris and team!</p>
<div id="attachment_453" class="wp-caption alignnone" style="width: 517px"><a href="http://tanyascourage.org.uk" target="_blank"><img class="size-full wp-image-453 " title="Tanya's Courage website homepage" src="http://www.creativecherry.com/blog/wp-content/uploads/tanyascourage1.jpg" alt="The new Tanyas Courage website homepage" width="507" height="379" /></a><p class="wp-caption-text">The new Tanya&#39;s Courage website homepage</p></div>
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