Cherry

It’s always interesting watch a service break through from the underground into the mainstream. And that’s certainly what’s happening with Twitter right at the moment.

The micro-blogging service saw a huge 974% increase in UK traffic in 2008. First it helped Obama spread his vision of “Change” in the run-up to the US Elections. Soon after, it was used by nimble-fingered passerby Janis Krums to capture a plane ditching in the Hudson. Then it was discussed by on the Johnathon Ross Show sending traffic to the site surging once more.

But when it’s used live on air by Philip Scofield on housewives’ favourite This Morning, you know something extraordinary is happening. Tipping point – live on daytime TV.

If you’re still unsure what all the fuss is about, or why you’d want to share the minutiae of your life with the rest of the world, here’s a great little video from Commoncraft to get you started.